CASE 01 · STARTUPLakewood Ranch, Florida
REDdot's founder led marketing and sales startup for a new-town development, helping establish it as a leading Florida community. The project received a Best in American Living Award.
Founder role: Vice President, Marketing, SMR Communities, 1994 to 2001.
CASE 02 · SCALELandMar Group portfolio
Directed branding, marketing strategy, sales programs, and teams across planned residential communities. Annual retail sales volume grew from $50 million to a peak of $500 million during this tenure.
Founder role: Vice President, Marketing and Sales, LandMar Group, 2001 to 2008.
CASE 03 · AUDIT, VIA REMAAlegria, Playa Flamingo, Costa Rica
REMA was asked for a deep-dive marketing and sales audit of an actively selling mixed-use condominium community, with a situation analysis, SWOT, and recommendations under Control, Market, Sell, and Monitor to expedite sellout.
Via the Real Estate Marketing Alliance, with Parker Associates and PTC Computer Solutions.